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Course Title : Integrated Marketing Communication
Course Code : PMK3183

Learning Outcome :
Upon successful completion of the module students will be able to:
CO1. Describe the concept of IMC and its importance in planning promotional
program.
CO2. Understand the marketing process and the role of media in the development and
implementation of IMC program.
CO3. Explain the use of direct marketing and the role of internet and interactive media
in an IMC program.
CO4. Relate the role of sales promotion, public relation, publicity and corporate
advertisement in promotional mix.
CO5. Describe the role of personal selling in the IMC programs.

Assessment :
Method Percent
Continuous Assessment
Assignments: 10%
Quizzes: 10%
Group Project: 20%
Test 1/Mid Term: 10%
Test 2: 10%
Summative/Final Assessment
Final Examination 40%
TOTAL 100%




Course Title : Multimedia Networking
Course Code : TNW2143

Learning Outcome :
Upon successful completion of the module students will be able to:
CO1. Explain the concepts,applications,issues and design of multimedia network and network architecture
CO2. Produce reports/articles on issues related to various network topology design, and issues related to challenges and security in multimedia network architecture
CO3. Discuss the performance ,reliability and security issues of the methodologies applied in network technology specific for multimedia networking
CO4. Apply a step by step solution to case study problem related to compability,platform and browser for multimedia networking
CO5. Implement client-side by using CPanel for web hosting

Assessment :
Method Percent
Continuous Assessment
Lab Test 10%
Lab Test 1
10%
Assignment 30%
Assignment 1 10%
Assignment 2 10%
Assignment 3
10%

Final Project 20%
Presentation 5%
End Product 15%
Summative /Final Assessment
Final Examination 40%
TOTAL 100%

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